Post by subornaakter on Nov 11, 2024 3:30:45 GMT
It just means you should keep testing things to find the right clients. Like I said, there’s no such thing as universal advice in freelancing.Do Freelancers Need a Personal Brand? Do Freelancers Need a Personal Brand? posted on 14 March 2023 Dear Freelancer, What do you make of “personal brand”? Does it have a place for freelancers looking for more work? Sincerely, Lots of freelancers everywhere Dear freelancers everywhere, I’ve made a unilateral, editorial decision for this newsletter. Each week for the last four weeks, I’ve answered real questions from real freelancers about real situations.
The goal is to avoid generalized (and nearly universal) questions like “how do I find more clients?” and “how do I make more money?” But, as I’ve started hosting a Twitter industry email list Space each week, I’ve realized how often those questions come up. All of that preamble is to say: I think the “big” questions still hold a place in this newsletter, every five or six weeks. So let’s start with a biggie: personal brand. eagerness to hit your first 5,000 followers, or an eye roll and a snort. I’m not here to pass judgment on either response. I’m just here to share my own experience—and I’d be lying if I said personal brand didn’t have a major impact on my freelancing career over the course of a few years.
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Even prior to launching Beam Content, all of my new clients came from inbound requests and referrals, all by way of social media. PSA: This appeared in Dear Freelancer ✉ This is just one of the letters covered by Brooklin Nash, a freelance and content marketing veteran, in the weekly Dear Freelancer newsletter. Email Address Get these letters We won't send you spam; just weekly letters from a fellow freelancer. Unsubscribe at any time. So, is personal branding worth it for freelancers? The short answer is “yes”—but I have the longer answer, followed by a couple of caveats, below. The longer answer: “Yes, but set some ground rules for yourself.” I’ve distilled my approach to social into my five personal rules.
Take some of it, take all of it, take none of it. Before we get too far along, here’s the twist: I don’t really have a social strategy. My “editorial calendar” is a notes doc on my phone and a screenshots folder on my desktop. I don’t schedule things out or plan things in advance. I either post things as I go, or write them down for later. (That’s why you’ll see two or three posts from me in a day; a big no-no according to all the LinkedIn gurus.
The goal is to avoid generalized (and nearly universal) questions like “how do I find more clients?” and “how do I make more money?” But, as I’ve started hosting a Twitter industry email list Space each week, I’ve realized how often those questions come up. All of that preamble is to say: I think the “big” questions still hold a place in this newsletter, every five or six weeks. So let’s start with a biggie: personal brand. eagerness to hit your first 5,000 followers, or an eye roll and a snort. I’m not here to pass judgment on either response. I’m just here to share my own experience—and I’d be lying if I said personal brand didn’t have a major impact on my freelancing career over the course of a few years.
Even prior to launching Beam Content, all of my new clients came from inbound requests and referrals, all by way of social media. PSA: This appeared in Dear Freelancer ✉ This is just one of the letters covered by Brooklin Nash, a freelance and content marketing veteran, in the weekly Dear Freelancer newsletter. Email Address Get these letters We won't send you spam; just weekly letters from a fellow freelancer. Unsubscribe at any time. So, is personal branding worth it for freelancers? The short answer is “yes”—but I have the longer answer, followed by a couple of caveats, below. The longer answer: “Yes, but set some ground rules for yourself.” I’ve distilled my approach to social into my five personal rules.
Take some of it, take all of it, take none of it. Before we get too far along, here’s the twist: I don’t really have a social strategy. My “editorial calendar” is a notes doc on my phone and a screenshots folder on my desktop. I don’t schedule things out or plan things in advance. I either post things as I go, or write them down for later. (That’s why you’ll see two or three posts from me in a day; a big no-no according to all the LinkedIn gurus.