Post by samiul22522 on Oct 28, 2024 6:52:25 GMT
Email Marketing is a powerful marketing tool. We must understand it as a direct way of communicating with the user, or with the buyer persona , since by sending emails, or newsletters, we achieve our commercial objectives.
We say it is “powerful” because, as simple as its dynamics may seem, it is very effective. Email marketing is a direct channel of communication with the user, without intermediaries, and this allows the content to be adapted to each user in order to attract their attention and meet and resolve their needs. But, above all, keep in mind one fundamental aspect: You need to have a well-organized and updated database for it to be effective. Without this information, the results will most likely not be very positive; in other words, forget about mass mailings.
Perhaps a colleague has told you that their most mobile app development service effective marketing strategy is email marketing; and indeed it can be. It is estimated that the ROI of Email Marketing campaigns can reach up to 4,300% with a minimal investment we can obtain excellent results. But, is it just about sending a nice newsletter? Or are there other elements linked to its effectiveness?
Let's review the details or elements that play an important role when designing and managing e-mail marketing campaigns . Because, remember, not all campaigns are good.
Non-invasive information
Taking care of the content is essential. And you are sure to understand this. However, it is not about sending information that you or your company find useful or interesting; this must be confirmed by the recipient.
For example: You may find it interesting to offer a discount on your products, but what if your recipient is not interested in your product? No matter how big a discount you offer, if they don't need it right now or it doesn't suit their tastes, they will most likely perceive your mailing as invasive advertising.
So, what can we do to be attractive to potential customers?
Pay attention to the aesthetics of the email : Don't send conventional emails. This may seem like an outdated piece of advice, but a couple of weeks ago I received offers from a pharmacy in the centre of Barcelona, which I go to from time to time, presenting their offers in a Word document attached to the email... The content must be integrated into the body of the email . In addition, we recommend integrating good quality images (always minimise their weight but without losing resolution), take care of the colours, put your logo in a prominent place, point out the most important things in a harmonious way, etc. Objective: That your content is, at the very least, inspiring , even if they don't buy from you (this time).
Be careful what you say : More text is not better; often it is the opposite. But always add text to your emails, not just images. Write short, attractive and direct texts. The potential client will probably read your email diagonally, so the essential information should be highlighted and sound good . We recommend that you prioritize the texts: title, subtitle, highlight, text. And finally, take care of the writing style according to your company's brand manual. Conclusion: Let it be a pleasure to read you .
Design mailings based on segmentations . No matter how cute and well-written it is, if what you send is not of interest to that specific client, what's the point? Group commercial client contacts according to common characteristics . For example, for our E-mail Marketing client Balmesvet , a veterinary hospital for dogs and cats, we have a list of dog owners and another of cat owners; apart from others, of course.
An article on how to treat a dog's overweight for a few families with cats is going to be interesting, don't you think?
Pamper your databases
It's not about accumulating more and more customer contacts, but about taking care of your databases and constantly updating them. What's the point of accumulating 5,000 contacts if 60% of them are addresses with errors or accounts that have been inactive for more than five years? All those campaigns will go straight to spam...
Therefore, when setting goals, we must think about results; that is, total openings, not total number of emails sent.
Furthermore, email accounts are very sophisticated and have ways of filtering information, and these are becoming more and more fine-grained. If a lot of spam emails arrive from a certain IP, they will end up blocking your deliveries from reaching the inbox. Therefore, make sure that users open your emails, this indicates a good reputation and your users' inboxes will welcome your email marketing campaigns with open arms.
We recommend:
Clean your contact lists by deleting accounts that have never opened your emails or have not opened them in the last 2 years. This contact may have errors in the address, the account may be inactive, or simply, this contact may not want to hear from you (no problem, it's impossible to please everyone).
If you decide to buy databases, make sure that the provider is quality . The best way is trial and error, as simple and old-fashioned as that. If you need help with this, we will lend you a hand without any problem and create a good email marketing campaign with you . We have been around for years and we know which providers do not sell smoke.
Write an irresistible subject line
If the content is essential, the subject, or title, is your business card. It is the first thing the recipient sees, so our advice is to pay close attention to this point. Other tips for a good E-mail Marketing campaign. Take note:
The key formula is always to try to answer the questions: What, Why, How or When with the title.
Use numbers. They give a sense of clarity, they don't beat around the bush.
Personalize. Simply including the person's name in the subject line of your email could boost your open rate by 10% to 14%.
Choose attractive adjectives, and just the right ones. Over-adjectivizing lengthens the matter.
Make a real promise to the recipient. There is nothing worse than making a promise and not fulfilling it.
«Simply including the person's name in the subject line of the email could increase the opening rate by 10% to 14%.»
Professional manager (very professional)
There is a wide range of email marketing campaign managers on the market, so there is sure to be one that suits your needs and budget .
These tools are essential for creating effective campaigns, as they allow you to have design templates, efficiently manage large volumes of databases, schedule mailings, perform A/B tests to obtain results and decide which campaign or subject is the most appropriate, view key data to measure results and establish objectives, etc.
On the other hand, professional managers make it easy for your content and design to adapt to any device (yes, that's what they call responsive design). This way, your recipient will be able to view your information correctly from any computer or mobile phone, something that is necessary in these times.
But if you are in a sea of doubts, contact us and we will help you decide which tool and type of campaign is best for your project or company.
As you can see, there is no (if only there were) infallible design or trick for designing good E-Mail Marketing campaigns; the best thing is still experience and knowing your potential clients in depth to adapt, or get ahead of, their needs. However, with the tips above, we can assure you that your campaigns will get better results. Shall we get to work?
We say it is “powerful” because, as simple as its dynamics may seem, it is very effective. Email marketing is a direct channel of communication with the user, without intermediaries, and this allows the content to be adapted to each user in order to attract their attention and meet and resolve their needs. But, above all, keep in mind one fundamental aspect: You need to have a well-organized and updated database for it to be effective. Without this information, the results will most likely not be very positive; in other words, forget about mass mailings.
Perhaps a colleague has told you that their most mobile app development service effective marketing strategy is email marketing; and indeed it can be. It is estimated that the ROI of Email Marketing campaigns can reach up to 4,300% with a minimal investment we can obtain excellent results. But, is it just about sending a nice newsletter? Or are there other elements linked to its effectiveness?
Let's review the details or elements that play an important role when designing and managing e-mail marketing campaigns . Because, remember, not all campaigns are good.
Non-invasive information
Taking care of the content is essential. And you are sure to understand this. However, it is not about sending information that you or your company find useful or interesting; this must be confirmed by the recipient.
For example: You may find it interesting to offer a discount on your products, but what if your recipient is not interested in your product? No matter how big a discount you offer, if they don't need it right now or it doesn't suit their tastes, they will most likely perceive your mailing as invasive advertising.
So, what can we do to be attractive to potential customers?
Pay attention to the aesthetics of the email : Don't send conventional emails. This may seem like an outdated piece of advice, but a couple of weeks ago I received offers from a pharmacy in the centre of Barcelona, which I go to from time to time, presenting their offers in a Word document attached to the email... The content must be integrated into the body of the email . In addition, we recommend integrating good quality images (always minimise their weight but without losing resolution), take care of the colours, put your logo in a prominent place, point out the most important things in a harmonious way, etc. Objective: That your content is, at the very least, inspiring , even if they don't buy from you (this time).
Be careful what you say : More text is not better; often it is the opposite. But always add text to your emails, not just images. Write short, attractive and direct texts. The potential client will probably read your email diagonally, so the essential information should be highlighted and sound good . We recommend that you prioritize the texts: title, subtitle, highlight, text. And finally, take care of the writing style according to your company's brand manual. Conclusion: Let it be a pleasure to read you .
Design mailings based on segmentations . No matter how cute and well-written it is, if what you send is not of interest to that specific client, what's the point? Group commercial client contacts according to common characteristics . For example, for our E-mail Marketing client Balmesvet , a veterinary hospital for dogs and cats, we have a list of dog owners and another of cat owners; apart from others, of course.
An article on how to treat a dog's overweight for a few families with cats is going to be interesting, don't you think?
Pamper your databases
It's not about accumulating more and more customer contacts, but about taking care of your databases and constantly updating them. What's the point of accumulating 5,000 contacts if 60% of them are addresses with errors or accounts that have been inactive for more than five years? All those campaigns will go straight to spam...
Therefore, when setting goals, we must think about results; that is, total openings, not total number of emails sent.
Furthermore, email accounts are very sophisticated and have ways of filtering information, and these are becoming more and more fine-grained. If a lot of spam emails arrive from a certain IP, they will end up blocking your deliveries from reaching the inbox. Therefore, make sure that users open your emails, this indicates a good reputation and your users' inboxes will welcome your email marketing campaigns with open arms.
We recommend:
Clean your contact lists by deleting accounts that have never opened your emails or have not opened them in the last 2 years. This contact may have errors in the address, the account may be inactive, or simply, this contact may not want to hear from you (no problem, it's impossible to please everyone).
If you decide to buy databases, make sure that the provider is quality . The best way is trial and error, as simple and old-fashioned as that. If you need help with this, we will lend you a hand without any problem and create a good email marketing campaign with you . We have been around for years and we know which providers do not sell smoke.
Write an irresistible subject line
If the content is essential, the subject, or title, is your business card. It is the first thing the recipient sees, so our advice is to pay close attention to this point. Other tips for a good E-mail Marketing campaign. Take note:
The key formula is always to try to answer the questions: What, Why, How or When with the title.
Use numbers. They give a sense of clarity, they don't beat around the bush.
Personalize. Simply including the person's name in the subject line of your email could boost your open rate by 10% to 14%.
Choose attractive adjectives, and just the right ones. Over-adjectivizing lengthens the matter.
Make a real promise to the recipient. There is nothing worse than making a promise and not fulfilling it.
«Simply including the person's name in the subject line of the email could increase the opening rate by 10% to 14%.»
Professional manager (very professional)
There is a wide range of email marketing campaign managers on the market, so there is sure to be one that suits your needs and budget .
These tools are essential for creating effective campaigns, as they allow you to have design templates, efficiently manage large volumes of databases, schedule mailings, perform A/B tests to obtain results and decide which campaign or subject is the most appropriate, view key data to measure results and establish objectives, etc.
On the other hand, professional managers make it easy for your content and design to adapt to any device (yes, that's what they call responsive design). This way, your recipient will be able to view your information correctly from any computer or mobile phone, something that is necessary in these times.
But if you are in a sea of doubts, contact us and we will help you decide which tool and type of campaign is best for your project or company.
As you can see, there is no (if only there were) infallible design or trick for designing good E-Mail Marketing campaigns; the best thing is still experience and knowing your potential clients in depth to adapt, or get ahead of, their needs. However, with the tips above, we can assure you that your campaigns will get better results. Shall we get to work?