Post by tanmoysd62 on Jan 11, 2024 10:35:21 GMT
What appears to be a threat at first glance can be transformed into a new business situation, even more beneficial for the hotel itself. The key is to recycle and take advantage of the advantages metasearch engines offer. Through its powerful and well-known portal, the hotel is able to expand its visibility in a larger market with lower distribution and advertising costs. Hotels will gain greater benefits as a result, being able to compete on the same terms as online agents and have the final say in the sale of their services. Open a hotel room with your smartphone Of course, as long as you manage to redirect customers from metasearch engines to your own website and not to an online agency.
And how to do it? This key for hotels to leverage metasearch engines and optimize conversion rates (from click to booking) is the answer: Think of metasearch engines as a hybrid channel between distribution and marketing channels to increase your visibility. That’s why working on user experience is crucial. Maintain price consistency Business And Consumer Email List across channels. Metasearch engines find prices for products through different channels. They are based on price parity rules, which prevent differentiation from competitors and prevent price-focused competition.
To get more shares. Some metasearch engines have launched hotel-specific tools, such as or of , which allow independent hotels to create differentiated profiles. This gives the hotel greater visibility in search results and can direct more qualified traffic to its direct channels. In fact, according to data from , hotels with profiles receive an average of times more clicks than hotels without profiles. Digital Home Innovations People Centric Digital Education Publications Telephone Digital Home Innovations People Centric Digital Education Privacy Policy Policy About Telefónica Better.