Post by account_disabled on Dec 27, 2023 6:36:35 GMT
If you work with Digital Marketing , helps your company prepare Leads for purchase and relate to them in a scalable and… automatic way. When talking about automation, it is not the terms human, personal or singular that first come to mind. In fact, there are companies that send automatic emails that look like they were written by robots. However, it is possible to improve that by writing for people, even if it is through automation. Emails, even though they are sent automatically, are not written by robots. To write them personally, you need someone who knows your Buying Process and the objective of each message. Check out some tips for doing marketing automation without leaving aside personality, plus examples used in RD Station.
Write relevant content It's not just about calling the Lead Special Data by their first name. While that helps, marketing automation allows you to go further. It is possible to combine the name with other information of the Lead, creating emails that are in accordance with the needs of each of them. If your message includes the Lead's name, is directed to the position he or she holds in the company, and shows that you understand its context, it will certainly be better received. sales automation email example However, if you have already identified the person in your company and know your target audience, within it there are people who are in different stages of the sales funnel and it is important to write content aimed at each of them.
Segment This is where segmentation comes in, an important practice to send the right message to the right person. This is because within a contact base there are Leads with very different characteristics. They are variations in the purchase stage (they have just entered the blog and subscribed to receive a newsletter, they have already purchased the product, they abandoned the cart, etc.), in the region in which they live, in gender, age, between others. Work on creating complete Lead profiles that help send the right messages. If a man receives an email from a company wishing him a happy Women's Day, for example, he is likely to lose interest.
Write relevant content It's not just about calling the Lead Special Data by their first name. While that helps, marketing automation allows you to go further. It is possible to combine the name with other information of the Lead, creating emails that are in accordance with the needs of each of them. If your message includes the Lead's name, is directed to the position he or she holds in the company, and shows that you understand its context, it will certainly be better received. sales automation email example However, if you have already identified the person in your company and know your target audience, within it there are people who are in different stages of the sales funnel and it is important to write content aimed at each of them.
Segment This is where segmentation comes in, an important practice to send the right message to the right person. This is because within a contact base there are Leads with very different characteristics. They are variations in the purchase stage (they have just entered the blog and subscribed to receive a newsletter, they have already purchased the product, they abandoned the cart, etc.), in the region in which they live, in gender, age, between others. Work on creating complete Lead profiles that help send the right messages. If a man receives an email from a company wishing him a happy Women's Day, for example, he is likely to lose interest.